7 point ready reckoner to establish and execute D.I.Y research solutions

"D.I.Y Research" or Do-It-Yourself Research refers to the process of conducting research studies independently, without relying on external research agencies or professionals. This approach is becoming more feasible due to the availability of online tools, technology, and resources that empower individuals and small organizations to gather and analyze data on their own. SurveyGuru from GRPS Lab is one such platform which allows you to set-up, launch, field, monitor, analyse and report – end-to-end platform.

To understand the types of research that fit the D.I.Y scope, refer to this blog post here

Here are some key aspects and considerations for D.I.Y research studies:

It clearly highlighted the following insights -

01 Define Objectives and Research Questions:

Clearly articulate the goals of your research and the specific questions you aim to answer. Ensure you design your targets audience for the research precisely. This will guide your study design and data collection efforts. Objectives are the outcome of challenges faced by the business while executing it’s business operations. Hence it’s important to run past the objectives with the relevant teams such as marketing, sales, finance, strategy and operations teams before the research is executed.

02 Select Appropriate Research Methods:

Choose the research methods that align with your objectives. Common methods include surveys, interviews, observational studies, and data analysis. Consider the strengths and limitations of each method based on your research goals. Talk to research experts at GRPS Lab and get complete guidance on your study design.

03 Create a Research Plan:

Develop a detailed plan outlining the steps you'll take, from defining your questionnaire to data collection and analysis. Having a well-thought-out plan helps ensure the study's efficiency and effectiveness. Having clear idea of available resources and tools in the market will be important to save valuable time and efforts. If applicable, create surveys or questionnaires that are clear, concise, and unbiased. Online survey platforms like SurveyGuru make it easier to set-up, launch and distribute surveys, and analyze the collected data. Furthermore, analyzed data can be reported in real quick time with the help of connected dashboard or report to the data.

04 Data Collection:

Execute your research plan by collecting data. This may involve conducting interviews, administering surveys, observing behaviours, or gathering existing data. Be mindful of ethical considerations, especially if your research involves human subjects. Talk to research experts at GRPS Lab to help you guide on the data collection.

05 Data Analysis:

Use tools such as excel or statistical software for data analysis such as SPSS. Basic statistical techniques can help you derive meaningful insights from your data. If needed, consider learning or seeking assistance with analysis experts. SurveyGuru comes with a built-in analysis tool which can be used without coding/programming knowledge.

06 Interpretation and Reporting:

Analyze the results of your study and interpret the findings in the context of your research objectives. Create a clear and concise report summarizing your methodology, results, and conclusions. Here again, it is suggested to have automated dashboard or reporter (in PPT) tool pre-defined for a research solution so that you don’t invest time on getting the data charted and reported for your end use.

07 Recognize Limitations:

While D.I.Y research can be empowering, it's essential to recognize the limitations of individual expertise and resources. For more complex studies or those requiring specialized knowledge, collaborating with external experts may still be advisable.

Important notes while pursuing D.I.Y research studies –

Choose your solution wisely:
Most of the above points are just one-time effort, subsequent research studies will be effortless if using similar solution will be a cake walk, hence it’s important to choose the solution wisely at the start to get maximum benefit for the further studies as planned in the yearly research plan.

Stay Informed:
Stay updated on research methodologies and tools. Attend workshops, webinars, or courses to enhance your research skills. Being informed about best practices ensures the quality of your research.

Lookout for Ethical Considerations:
Adhere to ethical standards, especially when dealing with sensitive information or human subjects. Respect privacy, confidentiality, and informed consent throughout the research process.

Capture learnings:
Reflect on the research process and outcomes. Consider what worked well and areas for improvement. Use feedback to refine your approach for future research studies.

To know more details email us at info@grpslab.com

Posted by Gururaj Kulkarni

Speaking on today’s market scenario, marketing organization or for that matter any department within the larger organization have access to a lot of data from various sources. And these organizations/departments are finding it difficult to manage and analyze this data. For challenges like these the key stakeholders need to think out of the box and create ways to make use of the abundant data they sit on.