Latest Articles

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10 mins read
7 point ready reckoner to establish and execute D.I.Y research solutions

"D.I.Y Research" or Do-It-Yourself Research refers to the process of conducting research studies independently, without relying on external research agencies or professionals.

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8 mins read
Taking control of your consumer insights

We all know consumer insights is a key driver of business strategy for all the B2C companies. Companies often outsource research to

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8 mins read
Make evidence based decision making (Part 2) - Product Innovation

With the emergence of e-commerce and the access and reach it provides, many small and big companies are now adopting e-commerce in a big way.

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5 mins read
Make evidence based decision making (Part 1) - Digital Content

With the emergence of e-commerce and the access and reach it provides, many small and big companies are now adopting e-commerce in a big way.