Make evidence based decision making (Part 1) - Digital Content

Few years ago, having a content strategy was considered critical to market your brand and products – specially on Digital media.

However, things have changed today – we are now faced with questions like

Which of the content will deliver short term and long term benefits?

Which content should we promote?

Should we customise content for each of the product category or have standard content strategy in place?

Simply having a content and format team to execute your digital content strategy is not enough. Also given the volume of digital content – traditional methods of market research are simply time and cost intensive to carry out.

So, while it is important to assess and test the digital content, brand managers are forced to take a call based on their GUT or some previous circumstantial evidence.

But in today’s time, with the use of smart technology each and every digital content can be tested in real-time and an informed decision can be made. Moreover these tests can be done using SYSTEM 1 decision making technique which in-context of the digital content being displayed to end consumers. GRPS Lab’s innovative automated, smart and intelligent survey platform ‘SurveyGuru’ is one such platform which can be used to test high volume of digital content in super quick time. Contented with in-context platform and a live panel of respondents.

This is just one of the many benefits SurveyGuru can be used. Many big clients are already using SurveyGuru to get real-time insights on various research they want. With consumer feedback, brand managers are in much better position to make important to go market, marketing and advertising decisions.

To know more about SurveyGuru platform, write to GRPS Lab team at

Posted by Gururaj Kulkarni

Speaking on today’s market scenario, marketing organization or for that matter any department within the larger organization have access to a lot of data from various sources. And these organizations/departments are finding it difficult to manage and analyze this data. For challenges like these the key stakeholders need to think out of the box and create ways to make use of the abundant data they sit on.